Co-Creation Chums
Last Friday, 24 custom products companies banded together to advertise on facebook for one day to get awareness about the co-creation/design your own/custom or personalized products movement! It was a flash mob ad campaign!
The masterminded behind this was Carmen, CEO of Chocri (custom chocolate) who rounded us up with this idea of invading Facebook. Our hope was to get people talking about the idea after seeing ads all day such as:
For more details: Entrepreneur Magazine talked to Carmen last week: Mass Customizers Hope for 8 Million Facebook Impressions.
And of course the coolest part - these were all the companies who participated:
Blank Label - co-created dress shirts (style the collar, cuff, placket and really make it your own)
chocri - co-created chocolate bars (pick your favorite chocolate base and mix in the toppings you love!)
Spreadshirt - co-created t-shirts, sweaters and hoodies (add graphics or text and get it personalized for you)
LaudiVidni - co-created handbags (for the woman that really knows style and is tired of the monotonous Coach and LV bags)
Shoes of Prey - co-created women’s shoes (style the heel (or no heel), tor, fabric, color and embellishments)
Wagner Skis - co-created skis and snowboards (uniquely suited to your style, strength, weight and mission profile)
Gemkitty - co-created jewelry (customize semi-precious gemstone jewelry. Choose from seven necklace, five earring styles and hundreds of gemstones)
Snaptotes - co-created totes (add photos to your bags to further cherish the memories)
Element Bars - co-created nutrition bars (energy and protein bars with the ingredients you favor)
YouBars - co-created protein bars, shakes, trail mix, cookies and cereal (mix the ingredients you love and need)
Red Moon Pet Food - co-created pet food (for that particular pet with a special diet or just because your pet deserves more)
Rooms By You - co-created bedding and soft goods (home decor customized on demand)
Lindgolf - co-created golf clubs and bags (golf clubs for performance and looks)
Artaic - co-created mosaics (build your own art by uploading the photos you love)
Melboteri - co-created handbags (select the style, components, and color of each handbag)
Indidenim - co-created jeans (jeans designed with your preferences in mind and made to measure)
Kidlandia - co-created home decor and puzzles (from dozens of designs, your personalized creations make memorable puzzles, wall décor, and other unique, high-quality gifts)
Maguba - co-created clogs and women’s sandals (style your footwear however you want!)
Personalwine - co-created wines (personalize award winning wines with your unique label)
Proper Cloth - co-created luxury dress shirts (for the guy that loves Egyptian cashmere and is a luxury buyer)
Gemvara - co-created jewelry (one-of-a-kind gemstone jewelry with 16 different gem varieties and eight precious metal choices)
Design A Tea - co-created tea blends (blend the teas with the proper proportions you prefer and personalize the packaging)
Selve - co-created women’s shoes and boots (choose your style, color, suedes, leather and lining)
Open Runway - co-created women’s shoes (still to be launched)
